The Fife Arms, Braemar
A Hotel for The Highlands
Since the 19th century The Fife Arms has been at the heart of Braemar, the Aberdeenshire town famous for the annual Braemar Gathering, the most famous highland games in Scotland, which draws visitors from around the world. Deep in the Cairngorms National Park, within the Valley of Royal Deeside, this Victorian coaching inn has been rewoven for the 21st Century by its new owners, Iwan and Manuela Wirth.
The transformation of The Fife Arms is inspired by the dramatic landscape, colourful stories and rich cultural connections of Braemar. When it re-opened on Thursday 20 December 2018, the hotel brought together a profound respect for local history, a love of nature and a strong sense of community. With 46 bedrooms and suits infused with stories, a restaurant overlooking the rushing River Clunie, a jewel box of a cocktail bar, wonderfully original public spaces, a Library, playroom, spa, garden and a much-loved village bar- The Fife Arms has been reimagined to fill visitors with a sense of delight and discovery.
Driven by Iwan and Manuela Wirth’s passion for the heritage and craft of the region, The Fife Arms’ renovation has brought together an extraordinary cast of architects, designers, craftspeople and artists, many with deep ties to Scotland. The interiors, by Russell Sage studio, bring a strong Scottish narrative, often local to Braemar itself, through a deft layering of specially designed tweed, tartan, hand-printed wall coverings, rare specimens of the natural world, obscure treasures and whimsical curios, carefully chosen important antiques- and an extensive art collection that includes newly commissioned contemporary works, all weaved into the hotel’s décor and archecture.
Each bedroom and suite at The Fife Arms offer its own one-of-a-kind furnishings and décor, each one a homage to a place, person, event or activity integral to the life and legacy of Braemar. All the stories have been meticulously researched with the help of consulting historians from Aberdeen University.
In keeping with Iwan and Manuela Wirth’s passionate, decades-long dedication to modern and contemporary art as co-founders of acclaimed global gallery Hauser & Wirth, art is central to The fife Arms experience and an integral part of the deign story. More than 14,000 works of art, antiques, and objects have been thoughtfully integrated into its every room, corridor and corner. Each piece is placed not merely to provide visual pleasure but also tell stories and enhance the experience of staying here.
The Fife Arms is wondefully situated in the heart of Scotland which makes it easier to explore by helicopter or traveling too and from in the comfort of your own private jet which Jetlogic can help organise for you.
The Fife Arms, Mar Road, Braemar, Aberdeenshire, Scotland
Tel: +44 131 478 0802
22 Great King Street Edinburgh EH3 6QH
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