ERW’s innovative My Flight Pack combats the effects of travel fatigue — and wins
Flight Pack is a data-driven product that has been developed by a trailblazing American sports scientist and an acclaimed Danish chef
For corporate jet-setters and frequent flyers, it ought to be as indispensable as access to airport lounges and fast-track security lanes
Picture the scene. You’ve lined up meetings with potential investors, perfected your pitch — but have just stepped off a red-eye flight. As your taxi crawls through rush-hour traffic, you start to experience the telltale signs of jet lag. Fatigue. Nausea. Irritability.
By the time you begin your presentation, it’s game over. Because no matter how seasoned a globe-trotter you are, no matter how much of a high-flyer you are, spending hours on board a plane and flying through several time zones dulls the sharpest of minds, exhausts the fittest of bodies — and ruins the best-laid plans.
No longer, though. ERW’s innovative My Flight Pack is set to change the way we travel for ever. The brainchild of Danish chef Hannah Grant and American scientist Stacy Sims, the Flight Pack is a data-driven product that takes on travel fatigue — and wins.
Having cut her teeth at acclaimed restaurants such as Noma and The Fat Duck, Grant spent six years as head chef of a professional cycling team, meeting the dietary needs of elite riders competing in the world’s most grueling endurance races such as the Tour de France. In particular, she pioneered the use of “performance cooking” — focusing on both physical and mental well-being and changing for ever the way that pro cyclists eat.
A senior research fellow at the University of Waikato, in New Zealand, Sims is a pioneer in performance nutrition research. Working for both Stanford University and USA Cycling, she challenged existing dogma and propelled a new generation of hydration products.
In 2013, Grant and Sims together began to explore ways of improving rider performance by reducing the effects of physical stress and dehydration. They also started studying the effects of jet lag on athletes flying around the globe to compete, and discovered that the body is much more affected by dehydration than was previously understood.
Their groundbreaking research led to two successful books and television series, before they developed ERW’s innovative Flight Pack, which combats the effects of jet lag. In 2018, they were joined by marketing expert Carl-Emil von Arenstorff.
A unique product, ERW’s Flight Pack is set to change the way we travel. It should especially appeal to frequent flyers who cannot afford to lose time to jet lag. For business leaders and corporate executives who need to bring their A game the moment they land, My Flight Pack should become as indispensable as a copy of the Economist or the Wall Street Journal and access to an airport lounge and fast-track security lane.
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